Maulik Shah October 6th, 2022

Salesforce Integration vs SAP: Which CRM Is Best for Your Business?

CRM, or customer relationship management, is a technology used to coordinate and streamline a business's interactions and connections with clients. It assists businesses in maintaining contact with clients and enhancing commercial ties, which boosts profitability and streamlines operational procedures. For an expanding firm, using a CRM solution might be really beneficial. However, the issue is how to identify the top CRM that effectively reduces your overwhelming task. Currently, SAP and Salesforce are the two CRM providers competing for market share. In order to help you choose the solution that will work best for you, here's the distinction between Salesforce and SAP:

What is Salesforce?

With a 19.5% market share, salesforce integration services, which has long dominated the CRM sector, outperformed SAP by a wide margin. Salesforce is the CRM solution of choice for many firms. Users of other software are switching to salesforce solutions. This shift has a valid reason in it. There are so many features included in the list, and some of them are used frequently by most users. So, SMEs are thus switching from other CRMs or considering doing so. Also, the maximum user support and contract are working in their favor of salesforce.

What is the SAP?

The CX suite, a collection of customer-facing solutions from SAP, contains all of their CRM features and functionalities. Through the use of data insights and intelligence generated by AI, the solution assists users in connecting their customer support operations. Enterprise resource planning (ERP) and human capital management are just a few of the business software options provided among all of the SAP microservices. Centralizing business data can be accomplished by implementing the CRM solution in tandem with other tools.

Business Intelligence


Through their paid add-on QlikView, which is simple to use and relies on little IT, Salesforce offers its users near real-time analytics. Customers can use QlikView to measure trends in their pipelines and improve sales effectiveness and efficiency. Users can also use their customer and lead data to plan, track, and identify marketing initiatives for improvement.


Data can be analyzed in real-time by SAP's users with the option of integrating SAP analytics cloud with the SAP CX suite. In the SAP Analytics Cloud, SAP Business Objects incorporates features like KPI reporting. There is no requirement for a distinct BI solution when using this Cloud with SAP CX. But in some circumstances, this can reduce its capacity.

Sales and Marketing


Salesforce's Sales Cloud enables customers to view and manage their sales data via the platform or its mobile CRM app. The product offers capabilities for monitoring sales prospects, comprehending revenue growth, and forecasting sales. It also increases enhancing customer experiences and automates sales tasks using data analysis and insights.


SAP's comprehensive CRM capabilities unite marketing and sales initiatives on a single platform. This is also true with SAP's CX package. Users may identify which client experiences bring in money for their business with the help of the integrated Sales Cloud. They can do it by gaining a unified view of their customer interactions.

Contact and Opportunity management


The salesforce integration consulting shines as a solution for helping sales teams manage their contacts easily. To create a comprehensive profile of each customer, the platform keeps track of all activity, contact information, and client communications. It also has the ability to compile information from well-known social networking platforms. The platform also provides up-to-date opportunity management for precise quotation and negotiations.


Similar to Salesforce, SAP's CRM solution provides a wide range of standard features to help automate and streamline contact management. It includes a customer database that keeps track of contact histories and facilitates call scheduling. Also, lead tracking tools are available to enhance the visibility of lead status as well as nurturing programs. Users are provided additionally with a clear view of the sales pipeline and lead progression.

Analytics and forecasting


Similar to its marketing tools, the Sales Cloud has some analytical tools that are integrated with the Wave Analytics platform. As a result, businesses wanting in-depth reporting must pay an additional charge to access that service. Forecasting, quota attainment tracking, overlays management, and custom categorizations are just a few of the sales-based evaluation features. Users may set up customized analytics dashboards, define new fields, and choose particular data for drill-down with the drag-and-drop builder.


Almost all SAP platforms feature fully integrable data capabilities. It makes it simple for users of different SAP solutions to import data from one application into another. You can also use advanced analytics, and data is where SAP excels. Additionally, users of SAP CRM can create custom graphs and charts, and sales reports. Additionally, the platform has tools for planning, forecasting, and monitoring sales success that can be used to produce in-depth reports.

Omni-channel experience


Salesforce Commerce Cloud provides an easier cloud-based method for Omni-Channels. Multiple features in salesforce integration services are being provided to retailers, all of which are incorporated into a single platform. It includes operations, order management, merchandise, marketing, and much more.


SAP's approach is different for omnichannel. On a single platform, it effortlessly combines the customer's physical and digital touchpoints. Customers will have a consistent experience using all of their devices with the help of it.

Final verdict

The competition between Salesforce and SAP CRM is, therefore, close, but which do you think is better suited for business? If you do not concentrate on their distinctions, Salesforce and SAP are sometimes used interchangeably. So it may be difficult to determine which one is best for your business. It is true that some capabilities in SAP and Salesforce are more beneficial than others. When it comes to providing a superior user experience and having the capacity to connect, salesforce integration solutions are in the lead. When using segmentation that is complicated for your transactions, SAP has the edge. Salesforce might be the best CRM for every company, and it is most important tool that keep your needs in mind. What you want from your CRM is the deciding factor in the end. Decide what you need, then continue learning about SAP or Salesforce, depending on your needs.

Featured image by Randy Jacob on Unsplash

Maulik Shah

Maulik Shah is the Founder and CEO of AppJetty, App Jetty is a fast growing product development company that helps SMBs and enterprises to extend their Magento, Odoo, WordPress, SugarCRM, SuiteCRM & Dynamics CRM installations with powerful and feature-rich plugins, extensions, themes and apps. Maulik is a tech enthusiast and writes about the various aspects of ecommerce technology.

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