David Schneider October 22nd, 2020

What Should eCommerce Brands Include In Their Digital Marketing Strategy in 2021?

The list of the best digital marketing strategies is changing all the time. As the world changes around us, so too do the ways in which we need to market our brands. Strategies that were popular 5 years ago may no longer be effective, while new strategies exist that weren’t even possible back then. 

To best market your brand, you need to utilize some of the latest and most effective marketing strategies. With that in mind, here are some things your brand should include in its digital marketing strategy heading into 2021.

Killer Content

A great foundation on which you can build your digital marketing strategy is some killer content. If you put out strong content that your audience will find useful, it will not only drive traffic to your website in its own right, but it will help to power your other marketing efforts. When producing content, there are two types, in particular, you should focus on in 2021.

The first is a written copy. This includes things like blog posts, eBooks, or articles. If your website doesn’t have an active blog section on it already, now is the perfect time to start building one. You can also produce an eBook for your audience or have articles published on other sites. 

The other thing to focus on is video production. Some people would prefer to watch a video rather than read a long article, so by producing a high-quality video, you open yourself up to a wider audience. You can also share these videos on sites like YouTube, giving your videos more reach.

To create this content, you can either hire an outside source to produce it for you or you can do it yourself. If you plan to do it on your own, be sure that each piece of content you create is focused on the needs of your audience. Use these tips to help you create content that your audience will love.

By producing more high-quality content, you’ll have a better chance of getting discovered through search engines and you’ll have something you can share on your social media channels. You’ll also be able to demonstrate your expertise, making you an authority within your niche. Both of these things combined will help to take your digital marketing strategy to new heights in the upcoming years.

An Optimized eCommerce Experience

Finally, you should look to optimize your eCommerce experience. No matter how great your other marketing elements are, they all fall apart if customers have a hard time buying products online. By providing a better eCommerce experience, you are more likely to generate word-of-mouth promotions because happy customers share their experiences in online reviews and in social media.

So, how can you optimize your eCommerce experience? Start by considering your overall design. If your website isn’t built on a reliable eCommerce platform, consider switching over to something like a BigCommerce design. After that, you should focus mostly on your checkout process. Is it easy for customers to add products to their cart? How long does it take them to check out? How many payment options do you offer?
The smoother your eCommerce experience, the better results you’ll see in 2021. For more tips on how to improve your eCommerce site, you can check out this article.

A Mobile App

Photo by freestocks.org from Pexels

About half of all web traffic now comes through mobile devices. To provide their customers with a good online experience, many brands have created websites that are optimized for smaller screens. However, there is another option that could provide even more benefits – developing a mobile app.

A mobile app offers several advantages. For starters, if people have your app saved on their phone, they are more likely to return to it. Mobile apps also allow you to do things like sending notifications to your customers, so you can contact them right on their phone. Finally, you have more freedom with a mobile app, which will allow you to provide features that might not be available through your website.

Developing a mobile app for your brand isn’t as complicated or as expensive as it used to be. If you want to do it yourself, you can visit this guide on how to design an app. Your other option is to hire a third-party app development service. Think about what type of features you want your app to have and how much money you can afford to spend on its creation. This will help you decide whether to do it on your own or to hire someone else.

Promotions via Influencers

Another great way to promote your brand in 2021 is through social media influencers. Influencers are people with sizable or engaged audiences on social media who will promote your brand for you. By leveraging the audience of these influencers you can greatly expand your own marketing reach, typically for a relatively small investment.

For example, let’s say you are a women’s clothing designer. To promote your new Spring clothing, you could work with a few Instagram influencers who have some sway in the fashion industry. You could then send them a few of your new items and pay them to post pictures of themselves wearing them. 

People are more likely to buy a product if it comes recommended from someone they trust, which is what makes influencer marketing so effective. To learn more about how you can get started with influencer marketing, you can check out this guide.

Always Keep an Eye on the Latest Trends

If you include the above items in your digital marketing strategy, you should be well set heading into 2021. However, the key thing to remember is that your strategy needs to change over time. While these tactics are effective now, that may not always be the case. The best thing you can do is always be on the lookout for the best ways to market your brand and adapt your strategies as necessary. This will help you market your brand not only in 2021 but for years to come.


Featured Image by Startup Stock Photos from Pexels

David Schneider

Previously the cofounder of influencer marketing software NinjaOutreach. Together with Mark Samms we bootstrapped the company to 20 people and over 500 customers. Now I run Shortlist.io, a full service digital marketing agency.

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