Why Editing Video is Crucial to Get Better SEO Results
Video has become a crucial component of many brand marketing strategies. In fact, according to Wyzowl's report, 91% of businesses now use video as a marketing tool.
One effective strategy to drive organic traffic and boost visibility for your content and brand is Search Engine Optimization (SEO).
In this guide, I'll cover everything you need to know about video editing for SEO. With this knowledge, you can create video content that reaches more people organically and provides added value.
But first, let's define the term "Video SEO."
What is Video SEO?
The term video SEO or video Search Engine Optimization, is widely used in the context of modern digital marketing. It involves optimizing video content for improved visibility on search engine results pages (SERPs).
Search engines like Google continually update their algorithms for relevance, making video SEO crucial. It ensures your videos are shown on SERP when people search for related topics.
Search engines prominently feature videos in both organic and dedicated video searches, offering multiple opportunities for discovery and engagement.
For example, when searching for "how to repair a broken vent pipe," top search results often include videos, underscoring video SEO's significance.
Video editing for SEO is not only about reaching a broader audience, but it also presents several other benefits that can complement your marketing efforts. Let's explore these advantages.
Benefits of Video Editing for SEO
Video editing isn't just about making your videos look polished. It's a pivotal step in achieving better SEO results, allowing you to reach more global audiences with your videos.
Let's break down some of the key benefits of video editing for SEO.
1. Improved Viewer Engagement
Well-edited videos are more likely to captivate your audience. They keep viewers watching longer, sending positive signals to search engines about your content's quality and relevance.
2. Enhanced User Experience
A well-edited video provides a smoother and more enjoyable viewing experience, reducing bounce rates and encouraging visitors to explore your website further.
Additionally, if you conduct regular website optimization experiments, featuring well-edited videos can streamline your UX research by increasing visitor engagement and providing more opportunities to track their activities.
3. Better Click-Through Rates (CTR)
A compelling video thumbnail, coupled with well-edited content, can significantly enhance CTR when your video is displayed in search results. This improved CTR ultimately translates to a significant increase in organic traffic to your videos.
4. Reduced Bounce Rates
Engaging videos help reduce bounce rates, improving site SEO by signaling valuable content.
For example, Backlinko often embeds videos within blog posts to enhance engagement and reduce bounce rates.
Having discovered some of its advantages, let's now delve into the specifics of video editing for SEO.
Actionable Video Editing Strategies for SEO Success
When it comes to video optimization for SEO, it's all about strategic editing. In this section, I’ll list some actionable video editing strategies that can enhance your SEO performance.
Let's get started.
1. Choose the Right Video Length and Format
When editing, keep your videos concise and purposeful. Start with a compelling hook to grab viewers' attention and ensure that the content directly addresses the viewer's query or problem.
Longer videos should provide in-depth insights or step-by-step guides. Also, use clear and concise language throughout, avoiding unnecessary fillers.
2. Ensure High Quality and Resolution
Invest in high-quality recording and editing equipment to ensure excellent visuals and audio quality. If you’re on a low budget, take advantage of a free (but effective) editing tool like Movavi Video Editor and Animoto.
When editing videos online, pay attention to lighting, sound, and camera stability. Edit out any distracting background noise or visuals, and enhance color and contrast to make your videos visually appealing.
3. Optimize Thumbnails
Create custom thumbnails that capture your audience’s attention and provide context about your videos’ content.
You can use vibrant images or screenshots from the video and include text that hints at the topic without revealing everything. A well-optimized thumbnail can significantly enhance click-through rates.
Need inspiration? Pilfer thumbnail ideas from Ahrefs’ YouTube channel.
By implementing these video editing strategies, you can enhance the quality and relevance of your videos for both viewers and search engines, ultimately improving their SEO performance.
Strategies for Supercharging Your Video SEO Strategy
To supercharge your videos’ SEO performance, you need more than just editing skills. You need strategic techniques that maximize your video's visibility in search results.
Here are the key strategies you can implement.
1. Focus on Keyword Research and Optimization
Identify relevant keywords and seamlessly integrate them into your video's title, description, and tags. This helps search engines understand your video's content and context.
To execute this strategy, start by investing in a keyword research tool, such as Semrush or Ahrefs SEO tool. Here's a snapshot of Semrush's keyword research dashboard:
Once you've conducted keyword research, integrate the keywords into your video's title, description, and tags naturally.
2. Create Compelling Descriptions and Tags
Craft compelling descriptions that encourage viewers to click on your videos. Also, use relevant tags for better discoverability.
Find inspiration from Backlinko's YouTube page. The image below shows their detailed description and keyword-rich tags—an effective strategy you can adopt.
3. Harness the Power of Social Media
Boost your video's reach by sharing it on multiple social media platforms. This can significantly increase your blog traffic and engagement, positively impacting your video SEO.
Ahrefs, for instance, regularly shares video walkthroughs on social media, garnering thousands of views.
Beyond sharing your videos, aim to foster engagement for a wider reach. One effective approach is to prompt viewers to add comments with thought-provoking questions.
Additionally, you can create a quiz and share it alongside your videos to boost engagement.
4. Leverage Video Sitemaps
Sitemaps provide valuable information about your videos to search engines, helping them index your content and rank it for relevant queries.
For better reach, create and submit video sitemaps to multiple search engines, not just to Google.
However, note that you should submit XML sitemaps, not HTML sitemaps. Here's the difference between the two to avoid any confusion:
Video editing for SEO is the bridge that connects your content to a wider audience. It's the key to climbing the search engine rankings and captivating your viewers.
By implementing these strategies, you'll not just improve your videos, but strengthen your online presence.
What’s next? Go forth and create exceptional videos. Keep optimizing them regularly and watch your online influence expand.