marketing plan

Business Online
Elizabeth Boyarko

How to Find Product Market Fit

Let’s imagine the situation. You came up with a brilliant idea, you think it will make a revolution in the tech world and now you want to bring it to life. But the truth is even when ...

B2C Marketing
Business Online
Editorial

B2C Marketing: A Comprehensive Guide

No business-to-consumer (B2C) company could survive —never mind thrive— without doing some kind of marketing. B2C marketing, which differs from business-to-business (B2B) marketing in ...

how to do market research
Inspiration
Editorial

How to Do Market Research

Market research can be the holy grail of customer insights, revealing motivations behind purchase decisions, behavioral patterns, likes, and dislikes. Information like this can help you ...

how to create a marketing plan
Inspiration
Editorial

How to Create a Marketing Plan

There are a lot of reasons to create a marketing plan. You might be looking for outside financing to grow and expand your business — many banks and investors ask for a marketing plan as ...