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THE magazine for webworkers and site owners
Green marketing is a very popular term in recent times and is increasingly present in the communication strategies of companies. However, it has long been known that the “throwaway ...
The riches are in the niches, as the saying goes, and there’s a lot of truth in that. For example, a conventional real estate agent may have a huge potential client base, but they also ...
The question on every business owners’ mind: are we there yet? “There” refers to a looming recession, which the International Monetary Fund has all but said is a probability. ...
Managing a marketing budget can be difficult, especially if it’s your first time doing it. There are many different things to consider, and it can be tough to know where to start. ...
Let’s imagine the situation. You came up with a brilliant idea, you think it will make a revolution in the tech world and now you want to bring it to life. But the truth is even when ...
Increased awareness of social issues means that accessible marketing is more important today than ever before. Without accessible marketing, your company will lose out on engagement and ...
Having an excellent internet presence is essential in today’s advancing technological era. These days it is common knowledge that everyone has an online presence. And indeed, it ...
The market for mobile apps is on an upward trajectory that shows no signs of plateauing out any time soon, making it a very exciting space to dabble in. There is huge scope for mobile ...
In digital marketing, tracking campaign success is easy. There is a wide range of analytics tools that will help you measure the performance of your SEO, PPC, email marketing, and ...
Mobile marketing is currently (boosting/rising) as one of the strongest directions of digital marketing. Smartphones are an inseparable part of people’s daily routine. This serves as an ...
No business-to-consumer (B2C) company could survive —never mind thrive— without doing some kind of marketing. B2C marketing, which differs from business-to-business (B2B) marketing in ...
Loyalty, Loyalty is something that every human needs in their life. Be it your partner, your pet, or your customers, and everyone hopes to get loyalty. You can never get enough of ...
Market research can be the holy grail of customer insights, revealing motivations behind purchase decisions, behavioral patterns, likes, and dislikes. Information like this can help you ...
There are a lot of reasons to create a marketing plan. You might be looking for outside financing to grow and expand your business — many banks and investors ask for a marketing plan as ...