Saten Aghajanyan March 26th, 2020

Top 6 Mobile Marketing Channels to Increase Brand Awareness in 2020

Mobile marketing is currently (boosting/rising) as one of the strongest directions of digital marketing. Smartphones are an inseparable part of people’s daily routine. This serves as an advantage for companies to promote their services through mobile devices by any possible means. 

Mobile marketing is everywhere in the mobile platform, from applications all the way through the news that users read. Mobile marketing tools develop hand in hand with the advancement of mobile devices and their applications. Hence, newer trends come with each new innovation that mobile devices bring about.

Some of the mobile marketing trends in 2020 are video ads, voice searching tools, in-app ads as well as augmented reality and artificial intelligence. These tools showed higher demand in the previous years, therefore, mobile marketing is likely to lean on them this year. Short text messages are also experiencing a rebirth in 2020. Since more and more companies started using it together with other marketing tools. However, there are more proven and trusted tools than just those. Here are seven of them. 

Influencer Marketing

Influencer marketing is much like celebrity endorsement in marketing. It includes an influential person—whether it is a critic or just a well-known blogger—teaming up with a company to promote their products/services. 

The influential person may be a celebrity, an athlete, a social media blogger, etc. The latest example is Keanu Reeves appearing as a video game character in Cyberpunk 2077, which was a pretty hot topic for the last couple of weeks.

The most common way of influencer marketing is cooperating with a social media blogger. There are thousands of social media personalities that run blogs of different niches. One way or another, they have a reputation among their audience and can help increase your brand awareness. 

Push Notifications

Push notifications tend to be overlooked by mobile marketers. However, as consumers engage with brands more and more on their phones, push notifications are fast becoming the most effective way of communicating with them. Notifications are highly personalizable and can be sent in response to real-time contextual information. For example, a notification offering a 15% discount on a promoted sandwich will get more traction if sent just before a user's lunchtime than at 9 pm at night.

Marketers can also segment their user base into multiple cohorts to test the success of their push campaign, and optimize for best effect. And, as most of us take our mobile devices with us wherever we go, notifications are the most direct and unavoidable way of getting your message in front of users. 

Use push in tandem with similar tools, such as in-app messages that communicate with the user while they're actively using your app, and app inbox which provides a more permanent archive for evergreen content. When personalized and sent at a convenient time on the user's end, in some cases push notifications can result in even higher revenues than email marketing. 

SEO (Search Engine Optimization)

It is a well-known fact that most people doing a Google search don’t bother going further than the first page of search results. Thus, it is crucial to do a proper SEO so that your company appears in the first page of search engine results. 

SEO is developing quite rapidly, which means that you always need to keep an eye on the trends not to fall back from your competition. Your SEO endeavour needs to include each and every word combination and keyword that the user may logically search for. Hence, always do your keyword research thoroughly so that you don’t miss a spot.

With the advancement of technologies, there are simple programs like SEMRush or Yoast Seo, which automate the process for the SEO specialists. Those applications filter the keywords used in search results and simply report how the viewers search for information.

Social Media

Social media now combines everything together, whether it is news, games, connection with friends and pop-culture. With this, it is a place where people spend a lot of time. Therefore, it is a very solid platform to advertise anything the company needs through any means of social media. 

Since most people are on social media just for fun, it is important for the advertisement to be short and catchy. In that way, it will smoothly go with the social media content flow and reach the target audience. 

Besides, social media ads are now so sophisticated with AI personalization tools that they target a specific audience very precisely. Hence, the ad messages reach the users that actually need the product. They work based on the preferences of people, what they like, share, comment on, and so on. 

Google Ads

Google ads is one of the most effective ways to promote a product or service through YouTube, Facebook, Instagram or simply any other website. It even allows the advertisers to set a target audience demographically or just by the preference of content. 

Just like social media ads, Google Ads are also equipped with sophisticated targeting tools. They tend to show the advertising messages only for the users who have shown any interest in the product. 

Google ads show decent growth and it definitely is one of the most practical ways for mobile marketing. Google ads spread short advertisements in the middle of blog posts, Instagram stories, YouTube videos and it is nearly impossible to miss.

Email Marketing

Nearly all smartphones have default mail applications, which makes email more accessible and easier to use. Of course, this is something that marketing specialists would never ignore. There are dozens of email software to help you reach your target audience. To choose the best one for you, you can just do a quick email marketing software comparison. At the end of the day, most of them will benefit you one way or another. 

Mail subscriptions are pretty handy both for the customer and for the seller. It is easy to filter customers with groups and send them whatever marketing messages the companies need for their customers. 

Another alternative for email is SMS marketing, again, if you want to create a more personal connection with your customers. SMS marketing providers like SendSMS.Global can help you here to achieve what you want with their services. 

Affiliate Marketing

Affiliate marketing is just what its term presumes. A mutually beneficial affiliation with a partner for a commission from each sale. One of the most common ways of affiliate marketing is having an agreement with a famous blogger to advertise a product in their blog. This refers back to the influencer marketing tactic as well. An example of this may be promo codes that users can use to get a discount for following the blogger.

For example, the Jotform Affiliate Program offers a one-year 30% commission on every subscriber you refer. Anyone can easily estimate their potential earnings with the user-friendly commission calculator. Jotform's partnership team is there to guide their partners, providing helpful content, a handy affiliate dashboard, a dedicated account manager as well as brand assets to help promote their unique affiliate links.

Affiliate marketing is a commonly practiced promotional channel that works great. Just a simple Google search can show hundreds of affiliate marketing companies that are worth cooperating with. Besides, there are many affiliate conferences that you can use to make new connections and productive cooperations. 

Final Thoughts

Getting to stand out among the competition is a critical task for any business. Indeed, there is almost no industry where competition is not a problem. One of the best ways to do so is to be able to utilize the most practical tools to stand out in the pack.

Featured image by Caio on Pexels

Saten Aghajanyan

Saten has been working at Dexatel OU as a sales manager for over a year and now she is a part of the marketing team representing Dexatel’s recently launched products. Currently, she works as a digital marketer and helps develop their brand awareness while simultaneously giving people full information about mobile marketing, especially SMS marketing.

Leave a Reply

Your email address will not be published. Required fields are marked *