small business

Lead Generation
Business Online
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Lead Generation

Lead generation is a critical step in the marketing process, but more important, it’s fundamental to business growth. In fact, a study by Marketo showed that companies with sound lead ...

Inventory management
Business Online
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Inventory Management

What is inventory management? As you’ll learn throughout this guide, it’s the core of any product-based business. It’s also a process that involves ordering, storing, and making use of ...

what is performance appraisal
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What is Performance Appraisal

Let’s get the obvious out of the way. Performance appraisals are universally difficult to get right. They’re a struggle for just about every business, and they come with so many moving ...

How to Write a Contract
Business Online
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How to Write a Contract

In legalese, a contract is a promise, or set of promises, for a breach of which the law gives a remedy, or the performance of which the law in some way recognizes as a duty. In plain ...