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The first sentence on the website of the provider Ink tells us what their goal is: „Quickly create responsive HTML emails that work on any device and client. Even Outlook.“ With this ...
In general, images in social media posts help to achieve greater success than plain text posts. Experiments have shown that posts supported by images get a larger amount of clicks, ...
Should you be among those who’d like to get started with blogging, and really mean it, you’ll certainly be happy to get one tip or another first-hand from experts. ...
Content marketing has become a buzzword in online marketing. But what is it actually all about? And how do you use content marketing effectively? This post will explain this tool, show ...
Digital coupons are the online cousins of the tried and tested discount stamps. Both work the same way. But instead of scissors to cut them out you just use the copy-paste function. In ...
A good Google ranking is essential for the success of a website. In the past years, we’ve witnessed continuous updates in the Google algorithm that brought several SEO changes. ...
Banner ads have been around for quite a while. In fact, in internet terms, they have been with us forever, the first ones starting to appear in the mid-90s. Advertising banners are ...
In part 8 of our Online Marketing Series, we will talk about affiliate marketing. This type of marketing can be a powerful tool – especially for sales people. To figure out what it is ...
Welcome to part 7 of our Online Marketing series that will cover online video marketing. We will not discuss how to shoot a viral video but rather how online video marketing works and ...
Google has been changing its search algorithm time and again to deliver better search results. Factors like keywords, link building, and loading performance play a key role in how ...
The sixth part of our series on Online Marketing Basics deals with email marketing. We will discuss its main aspects and how to do it. Furthermore, we explain some regional legal ...
The fifth part of our online marketing series discusses another branch of search engine marketing: Search Engine Advertising (SEA). There, you pay for ads that match certain search ...
Search engine optimization is part of search engine marketing, aiming to direct visitors from the search engine to your website. There, search engine optimization (SEO for short) ...
Social media marketing has become one of many buzz-words in online marketing. According to some marketing pros, it can generate orders and push sales like there’s no tomorrow. ...
If you want your website to be successful – and even more so if you want it to earn real revenue – you need to understand your visitors’ behavior the best you can. Only ...
When it comes to branding, there’s no way around social media. Creating a Facebook account is a first step. One of the next should be Pinterest, in my opinion. Why is that? A ...