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Email marketers eventually learn that periodic email validation is a must. Many find out the need to validate email addresses after experiencing a frustrating storm of email bounces. ...
Recurring emails are an essential part of any email marketing strategy. They are a powerful tool for marketers looking to build long-term relationships for their businesses with their ...
No matter how far we travel in time, emails are likely to be around. They have undergone a tremendous metamorphosis in the past years. What started merely as a channel for internal ...
Email suppression lists are a powerful tool that every email marketer should use. Since suppression lists allow keeping your sending reputation and email deliverability rates high, they ...
Email is one of the most effective ways to engage with your audience and turn people into paying customers. You want to keep your subscribers engaged and convince them to buy or ...
Writing an impactful email copy is of paramount importance. You ought to stand out in the subscriber’s inbox inundated with hundreds of emails. Email copywriting is an art and science ...
The Holiday season is the most competitive time of the year. Every brand tries to get the maximum out of their email campaigns during these busy days. As the email volume increases, you ...
Cold calling can be daunting but it can yield amazing results if done right. While it hasn’t had a great reputation, cold calling isn’t dead. This survey by Rain Group has shown that ...
Email remains an effective way to increase brand awareness and increase sales. However, with more brands using email as the main distribution channel the competition is becoming more ...
Salesforce Marketing Cloud is a technically challenging software to use. You need to be a jack of multiple trades to use it to its maximum potential. You need to visualize intricate ...
Viral email marketing is just a small but most compelling part of viral marketing. Since viral content is anything people may want to share across their networks, the term is frequently ...
Did you know that 80% of consumers are more likely to make a purchase when brands offer personalized experiences (HubSpot)? This means personalization in marketing is becoming more ...
Emojis can be a fun and creative way to communicate emotions without using words. While some research shows that using emojis in email marketing can increase the open rate by over ...
The year is 2022. Some people might say that emails are an archaic method of communication, but it couldn’t be further from the truth. In the business world, emails are still going ...
We’ve been lied to that you need an email service tool like Mailchimp to do your email marketing for far too long. The kicker is that you can also run a successful email campaign from ...
On the most basic level, triggered emails are one-on-one emails sent to individuals in response to specific actions. In contrast with generic emails, triggered emails are timely, ...