In a few short years social media has become an integral part of marketing worldwide and it’s not hard to see why. Social media provides the opportunity for direct contact with customers, and it’s a free, easy way to reach out to millions of new ones. But one of the most interesting things about social media is just how dynamic it is. It’s constantly changing, and notoriously unpredictable which makes predicting which new social media trend will take off next a little tricky. That said, there are certain ways to stay one step ahead of the game. One of the best ways to do this is to follow the example of successful individuals, those who are doing it right. Here are some of the top social media secrets for this year, any year – even.