Creative Brainstorming: 50 Examples of The Logo Design Process

May 3rd, 2011

Everyone knows how important a logo is to your identity and brand. Every business, online and offline, requires a logo. A logo represents your company and products to potential customers.

Almost any designer can create a good logo, but it won’t necessarily be perfect. Creating an extraordinary logo requires a thorough design process. It should involve brainstorming ideas (either on paper or in digital format), incorporating standard logo elements, choosing appropriate typography, using colors correctly and—most importantly—making a few versions of the proposed logo in different fonts, colors and styles. Points of comparison will help you see which one is perfect.

In this post, we’ve compiled a list of businesses that have shared a peek inside their fascinating logo design process with the public. We hope it will get you started on your own.

The Logo Design And Development Process

The Bounty Bev Logo Design Process
“A bounty is a reward given to those who seek the best, and BountyBev brings you the reward of American Craft Beer. Our brands are steeped in history, tradition, and countless stories that should be shared with those who are worthy and paired with flavorful foods.”

Grooveshark | Case study
“Grooveshark is an international peer-to-peer music platform, built behind a social network online. Its users are able to stream their own composed full-length songs, build playlists, share music and make friends—all for free.”


Logo Design Process: Homespun Chili
“Homespun Chili uses local and international ingredients to create one-of-a-kind meat and vegetarian chili creations. The Logo was supposed to be clean, smart, quirky, mainstream with a little Martha Stewart!”


Siah Design Rebrand Process
The Siah Design logo shows a hand with index finger showing direction with the bottom part of the hand being the pencil. The icon suggests giving direction to creativity. The significance of the finger pointing up is that it is pointing up to God giving Him any credit for his design work. Being a Christian creative director Josiah Jost is very open about his faith. Siah Design specializes in logo design, has won various awards for its work and has been published in multiple design books. Siah Design serves a local, national and international clientele.


Artistic Expression: Logo Design From Start to Finish
Vero offers restaurants, cafés and hotels an eco-friendly bottled water alternative. The company uses the latest in microprocessor-controlled water-purification technology to purify, chill and (if needed) carbonate tap water at the point of use.

Screenshot Logo Design Process
Dache is the portfolio of David Pache, where he also describes his self-branding. He’s a creative consultant and brand and identity designer in Switzerland who works with clients all over the globe to design logos, websites and more.


The Logo Development Process: New England Breeze Case Study
New England Breeze sells and installs wind turbines and solar panels for commercial and residential customers.


Step by Step Logo Design Project
The idea behind myNiteLife is to provide an online organizer and planner for nightlife in the city of Sheffield, where bars, restaurants and clubs, among other venues, are listed, along with user reviews and ratings.


Logo Design Process and Walkthrough for Vivid Ways
Vivid Ways is a new blog that focuses on personal development and colorful living. It aims to inspire and encourage readers by offering ideas and tips on how to live an amazing life.


Giacom Brand Identity Design
Giacom is a leading provider of Internet services in the private and public sectors of the UK, Europe and beyond. Giacom’s portfolio includes scalable Internet hosting and outsourced message filtering and archiving systems.


Henri Ehrhart Brand Identity Design
Henri Ehrhart is a French wine producer in the Alsace region. The company, in operation for more than 50 years, focuses on standard and medium-range wines distributed mainly in supermarkets. It sold 4.5 million bottles in 2008.


VISSUMO Brand Identity Design
VISSUMO is a provider of next-generation touch technologies for industrial, architectural, retail, transportation, instructional and entertainment applications. The company has recently undergone a name change, from Infini Touch to VISSUMO, and this designer’s task was to create the new brand identity and stationery.


Ecometrica Brand Identity Design
Ecometrica is a provider of carbon-footprint services as well as land-use–change monitoring. The company is also a source of information on business and climate change.


Tammy Lenski Brand Identity Design
Tammy Lenski LLC is a business that deals with conflict resolution in the workplace. The new logo was expected to be simple and clean, inspiring and inviting.


Troove Logo Design Process
Troove is a company based in Mountain View, California. It originally started out as a search engine for finding structured business applications to download, hence their name (a variation of the French word “trouve,” which means “to find”). The new logo was inspired by the phrase “finders, keepers”.


Logo Design Process for Just Creative Design’s Award Winning Logo
In this article, Jacob Cass talks about how he decided on the name for his freelancing business, Just Creative Design, and the process he used to design the award-winning logo.


Logo Design Case Study
JMR Insurance Group is an insurance company based in Florida. Their new logo was created around the phrase “Protecting Your World”.


Berthier Associates Brand Identity Design
Berthier Associates is a Tokyo-based architecture firm with extensive experience in designing corporate office interiors, creating innovative workplaces, improving corporate image and fostering individual performance.


A-List Blogging Bootcamps’ Identity Design
A-List Blogging Bootcamps is a website that offers a series of short, live online training courses for bloggers.


Metro Aviation Logo Design Process
Metro Aviation is a helicopter transport company.


Creating a Business Logo
UserScape is the company behind HelpSpot, a market-leading, Web-based help-desk software solution.


Case Study: Brokers Logo Design Process
“Brokers runs stock market simulations, reality contests for college students of finance. A team of five members receives a portfolio of $1 million in virtual money to make trades in the Mexican stock market and the foreign exchange market. Principal message to be portrayed by the new logo? A fresh, impacting brand style but still giving the professional image of the event.”


Kick’s Logo Design Process
Kick is a chic women’s boutique with throwback glam décor. It is located in a progressive and growing downtown area. It aims for the distinguished in taste and style.


Blackberry Creek’s Logo Design Process
Blackberry Creek Community Church needed a logo…


Logo Design Process For Fitucci
Fitucci is a source for custom doors and windows. It specializes in luxury residential and commercial projects and supplies state-of-the-art doors and windows.


Sponsr Logo Design Process
Sponsr is a Web company in Orlando, Florida, that connects sponsors to event promoters, venues and producers. The visual identity was to be more end-user driven than b2b oriented.


LatitudeSouth’s Creative Process
LatitudeSouth is a new enterprise that offers a fresh approach to outsourcing legal services. Important objective: Its New Zealand origins are important to the company, though it works with clients all over the world.


HotBox Studios’ Logo Design Process
HotBox Studios is a company based in southeast England that specializes in creative animation and design.


Mindberry’s Logo Design Process
Mindberry GmbH is a company based in Vienna that offers consulting and project management services. It has established the business in Austria and is looking to expand service to the rest of Europe and the US. The Brand wants to target a young/trendy audience as well as more conservative companies.


Design Process of Undersea Productions
Undersea Productions is a team of underwater image specialists run by Josh Jensen and Liz Harlin, a husband-and-wife and video-and-photo duo with years of experience in all aspects of underwater imaging. They are truly passionate about the underwater world.


Design Process of Dimitrovi & Co.
Founded in the early ’90s in the city of Pleven and focused on delivering heavy machinery services (excavators, bulldozers and heavy trucks), Dimitrovi & Co. is now one of the largest construction companies in north Bulgaria.


The Logo Design Process From Start to Finish
Uke sells unique arrangements of chocolate as an alternative to gift baskets. It targets an upscale market.


The Logo Design Process: From Concept to Completion
eLIFELIST is an online community dedicated to acknowledging and fulfilling its members’ life goals.


Identity Design Process for Butterfield Photography
Butterfield Photography is run by Maria and Robert Butterfield, who each focus on a different area of photography: wedding and family photography, and commercial and sports photography. One of the constraints: The logo had to be usable across a broad range of businesses.


Logo Design: From Start to Finish
DANZK is a soon-to-be-launched lifestyle blog that focuses on culture, food, art and design from Denmark. The blog aims to expose the Danish way of life to locals and foreigners who are interested in the country. It recommends and reviews Danish products related to food, design and music. Problem: Come up with ideas free of clichés!


Process: Branding Ian Matteson
This brand and identity development project is for photographer Ian Matteson, an action and commercial-based photographer out of Salt Lake City, Utah. Along with Ian’s action and commercial work, he shoots a lot of film and fine art. The Logo was to compliment his style.


Dezeen Watch Store
The Dezeen Watch Store identity brief was initially small in scope, but the outcome has remarkable underlying complexity. Watch Store is Dezeen’s first retail venture. It specializes in watches by famous designers and boutique brands. The outcome: a dynamic clock identity!


Visual Identity: Sabienzia
Sabienzia is a dynamic and international enterprise. Its team has more than 20 years of experience in the area of teleworking, unified communication, virtualization, advanced analytics and green IT.


IBBT’s Logo Redesign
The Interdisciplinary Institute for Broadband Technology, a Flemish research institute, creates highly competent human capital through interdisciplinary, demand-driven basic research that targets ICT and broadband services in collaboration with companies and government.


Brokers Direct Identity Design
Brokers Direct is an online insurance company that offers quick, friendly and low-cost insurance for landlords, tenants, owners of vacant property, homeowners, students and owners of commercial properties.


A Guide to Creating Professional Quality Logo Designs
Here are some general rules of logo design and guidelines we should stick to in order to make high-quality logos. The author also explores how to put them into practice to create a logo design that works in the real world.


WebMYnd Logo Design Process
One of WebMYnd’s products is a browser plug-in that turns your Web-browsing history into an extension of your own memory. It allows you to keep a copy of everything you look at on the Web and search actual page images and text when you need to remember or find something.


Branding Fixel
Fixel is a small design agency that puts out top-shelf work. Its team of designers, developers and creative thinkers aims to help companies unlock the potential of their brand.


Apple & Eve Identity Development
This logo process post is for a company tantalizingly called, Apple & Eve.


Funcrumb Logo Design Process
Funcrumb, currently under development, is an online community that helps make your social life more active and stimulating. It makes it easy to find people who share your hobbies and interests, find romantic connections or establish new business contacts.


Green Candy’s Logo Design Process
Designing a logo is no easy task; a lot of thought is required to achieve the best possible design solution for the client. Here is the process for Green Candy.


Articles And Resources

10 Principles of the Logo Design Masters
The veterans of the logo design industry have achieved success for a reason. Sure, it’s partially due to years of practice, blood, sweat, tears and inky fingers, but it’s mainly because they stuck to the 10 solid-gold principles of world-class logo design.


Brand New
Brand New shares opinions about corporate and brand identity work.


Trademarkia is promoted as “the ultimate research tool for logo designers.”

Steps in a Successful Logo Design Process
To design a memorable logo, the designer progresses through various stages of listening, research, development, feedback and changes.


Aquil Akhter is a web graphic designer and has been working in this field for 8 years. He also runs the blog, which focuses on free web resources and inspiration for designers and developers.

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68 comments for „Creative Brainstorming: 50 Examples of The Logo Design Process
  1. @Designabsolu on May 3rd, 2011 at 12:43 pm

    Thanks for sharing !
    Just Creative Design logo is my favorite

  2. Hitesh Mehta on May 3rd, 2011 at 12:48 pm

    Fantastic compilation! Thanks for sharing Aquil!

  3. Debbie Van der Lercken on May 3rd, 2011 at 1:35 pm

    Thanks for sharing this great list! It’s very nice to see someone’s creative process!

  4. Creashit on May 3rd, 2011 at 3:21 pm

    Very useful post, just now racking their brains over a new logo

  5. Bill Kenney on May 3rd, 2011 at 4:16 pm

    Great post. I would have loved to make the list. We now featured our branding projects broken down by process on our blog. Check it out if you have a chance.

    • Matt on May 3rd, 2011 at 5:02 pm

      Great collection of rebrands – Love the Soap Co. one!

  6. Gopal Raju on May 3rd, 2011 at 4:21 pm

    That’s quite different from the typical design round ups! Awesome compilation… And don’t forget to check out this one ;)

  7. Robb Clarke on May 3rd, 2011 at 4:45 pm

    Great article – the company that I work for (OrangeSprocket) recently posted a great article about the Anatomy of a Good Logo Design and focused on the creative process behind the design of the Java Moose Coffee logo.

  8. David on May 3rd, 2011 at 4:55 pm

    Excellent post. There are some great logos in this collection.

  9. Lue04 on May 3rd, 2011 at 7:07 pm

    Good Brainstorming! great work

  10. Ignazio on May 3rd, 2011 at 9:42 pm

    Excellent Post. I love it if designers share their process of developing. Additionally, I think it is interesting to see that no one really went with their first logo idea but kept pushing until the result was satisfying.

  11. Isaac Phefo on May 3rd, 2011 at 9:46 pm

    Wow, really enjoyed this post.. it’s quite interesting to see how different designers approach their logo projects.

    I like how they all started on paper, sketching is truly a vital part in creating a unique logo.

    Thanks for posting!

  12. Scott on May 4th, 2011 at 12:08 am

    Quite possibly one of the best posts I have ever found. Just when I was looking for inspiration through the logo design process! You are a champ

  13. Christian on May 4th, 2011 at 8:10 am

    Great collection for inspiration! Thanks

  14. alike on May 4th, 2011 at 9:44 am

    Vivid ways kind of reminds me a lot of tihs one:

    And what to say about the jackass logo? No, wait! lol


  15. Owen Jones on May 4th, 2011 at 9:51 am

    Some of these are great (some better than others). Love seeing the processes. I’ve seen some of these before (the ones by David Airey, I’mJustCreative, David Pache and some others) but it’s great to see others too.

    Like Bill said, I’d love to have made the list – you can see my logo portfolio at the link below and many of them link to a full case study.

  16. Urviho on May 4th, 2011 at 10:07 am

    Nice inspiration :) Thanks

  17. neda on May 4th, 2011 at 12:18 pm

    that was a great thing to share.thanks!:)

  18. alison on May 4th, 2011 at 1:11 pm

    Just the same way my Graphic Designer starts with pencil and paper, and produces some great peices of work. Must be an old school thing 15 years working Life of graphics

  19. Pah! on May 4th, 2011 at 1:24 pm

    Some of the worst logo’s I’ve seen to be honest. Everyone thinks they are a designer these days.

  20. Ryan Leaper on May 4th, 2011 at 2:26 pm

    I’ve always found it fascinating looking at the how a design develops over time and looking at the thought processes behind it all. It can be easy sometimes to jump straight into designing on computer but I think this showcase highlights the benefits of sketching ideas down on paper first. There is a lot to consider when designing logos such as colour schemes, typography etc so sketching ideas down as well as brainstorming ideas such as in the Butterfield Photography logo is a great way to find inspiration.

  21. Isabelle Cardinal on May 4th, 2011 at 2:32 pm

    Happy to see those sketches and the time designers still spend with pencils, brainstorming. It all starts with the ideas, computer is really merely just a tool. Learned that years ago when I did my BA in graphic design and I am glad to see that designers still use that process to create. Thanks for the inspiration.

  22. Emily on May 4th, 2011 at 2:59 pm

    BIG BIG BIG Fan of seeing the design process :) I often post mine on my blog. My clients love to see it too.

  23. display on May 4th, 2011 at 3:59 pm

    very good method

  24. Chris Coggan on May 4th, 2011 at 4:03 pm

    great to see that collection. Here is some insight into my brand creation guidelines. Branding is my favorite pastime!

    An logo appraisal:

    A rebrand:

    the ‘rules’ according to chris (so far anyhow)

  25. Julius on May 4th, 2011 at 4:56 pm

    Amazing Post! The Sabienzia Logo in my favorite!

  26. Madly Creative on May 5th, 2011 at 3:27 am

    I always love seeing other designers design process

  27. Meagaidh on May 5th, 2011 at 12:50 pm

    Great article! You should also take a look at how some Aberdeen businesses and charities created new logos with the help of design students at the Student Design Fair

  28. Prachee Gaur on May 5th, 2011 at 10:48 pm

    Hey mate its great inspiration post. Branding is my favourite subject to work on..
    Thanks a lot for posting it!

  29. Frank on May 7th, 2011 at 11:21 am

    Thank you for sharing.
    It is always a delight to feel what I believe – that
    information is inspiration

  30. Bratu Sebastian on May 8th, 2011 at 6:16 pm

    Great post, I was very inspired. There are some really serious identity points to read.

  31. Rishi Sinha on May 9th, 2011 at 10:50 am

    Lovely to see the different approach and processes.

  32. Sandra Zec on May 10th, 2011 at 2:33 pm

    Very nice!Thanks for sharing this post,Aquil!

  33. Fabian on May 14th, 2011 at 3:51 am

    Love to looking at another designers process and how they develop their concepts.

  34. Jay Harel on May 16th, 2011 at 3:47 am

    Great post. Here’s a recount of my experience designing a very special logo:

  35. Logo Blog on May 16th, 2011 at 2:16 pm

    No matter for how long you have been in field of logo designing, such logo design process of famous logos always help you learn new things.

    Although, I post several logo related articles on my blog but its always exciting to learn new things. However, I also created slide shows of some great logo design process which you can enjoy here:

  36. John on May 22nd, 2011 at 4:30 pm

    Good post. I recently came across another company talking about their logo design process:

  37. Zap Media on May 24th, 2011 at 8:28 am

    Awesome post. Showcasing the design process is so valuable for newbies and great for the experienced designer to check out different approaches. Thanks for sharing.

  38. Frenz on May 25th, 2011 at 8:55 am

    Awesome works! It’s been nice to have this kind of designers who wants to contribute and help others in their creativity across talent designers.


  39. Ti m Cortes on May 25th, 2011 at 11:05 am

    Very cool showing the process. Good for students to know you still have to draw. I do some logo work mostly sports related, but my business is mostly highly detailed commemrotive original art and limited editions for professional and college sports orginizatios.
    designing logos gives me a chance get away from the long projects I usualy work on. I’m currently getting some of the logos up on my site. Again, well done! and all designers should pick up the pencil whenever they get the chance!

  40. Martin Miron on May 25th, 2011 at 2:59 pm

    I must say that I was shocked by this presentation. Two or three of the logos are appealing and of minimal professional grade, but the rest are mediocre, at best.

    I know they are purported to represent real projects, but sadly, feel like the aimless doodles of an art student. This kind of work will sustain no one for long in the marketplace.

    That fact rather taints the process aspect of the post. Is the point to just talk a client into accepting something they will pay now for and regret later, or to excel? Sorry.

  41. Rula on May 25th, 2011 at 8:19 pm

    Great works, Thanks for sharing this post.

  42. Venkatesh on May 26th, 2011 at 12:59 pm

    Great work…

  43. Ahmad ALi on June 6th, 2011 at 10:16 am

    great logo development process, don’t forget to check this one

  44. GGfrozen on June 9th, 2011 at 5:02 am

    awesome, i love the feeling in process

  45. B on June 14th, 2011 at 6:07 am

    Again, we would have loved to make this list. We have added a couple more design process posts since our last comment. Feel free to check them out and let us know what you think >

  46. Gabrielle on June 14th, 2011 at 5:43 pm

    Great post. My company just created a video about our “elaborate” logo design process: How to design a logo in 30 Seconds

  47. Evan Skuthorpe on July 27th, 2011 at 5:33 pm

    these show the creative process really well. good article Aquil.

  48. Crystal on August 2nd, 2011 at 3:44 pm

    Excellent logo designs, thank you so much for sharing the process of them!

  49. MGT Design on September 14th, 2011 at 1:15 am

    A great collection of logos. Logos in design can make or break a design. If you put together a really good web design but the logo is no good then it can make it look poor.

  50. Amyn Sattani on October 2nd, 2011 at 11:15 pm

    Nice collection for understanding about pre product/concept work

  51. shivagamy on October 30th, 2011 at 11:14 am

    great … helped me lot in my presentation…

  52. Nina on November 10th, 2011 at 8:02 pm

    It’s lovely…

  53. shumile on December 29th, 2011 at 6:39 pm

    method of creating logos is very impressive, so implementation on logo design become easy, i really appreciate procedure

  54. Peter on January 15th, 2012 at 4:43 pm

    Thanks for this, really nice to see how other do this!

  55. Atom on January 28th, 2012 at 3:59 pm

    A very nice and unique list.

  56. The Logo Designer on March 28th, 2012 at 3:31 am

    Thanks so much for sharing this list, it really helps give me some insights into how I can really do a better or improved job in the design process… Thanks again.

  57. thiet ke on June 3rd, 2012 at 5:42 pm

    Nice post. Very interesting to see how a company can change its logo a lil bit and make such a difference.

  58. Tushar Thakur on January 14th, 2013 at 5:44 pm

    Great collection of logos, Can you tel me which logo is better text based or image based?

  59. donny alvin on February 7th, 2013 at 3:20 pm

    Thanks for sharing Aquil….Excellent , thank you for sharing

  60. Adim Acil on March 11th, 2013 at 1:05 pm

    Its really lots of information about logo design. very helpful examples.I’m like your informative post.thanks for sharing.

  61. Ryan Tomlinson on June 30th, 2013 at 5:17 am

    Thanks for the logo design inspiration! Lots of great designs

  62. angiladie on September 28th, 2013 at 3:14 pm

    A great collection of logos. Logos in design can make or break a design. If you put together a really good web design but the logo is no good then it can make it look poor.

  63. Henry on December 20th, 2013 at 12:58 pm

    Nice Article,
    check my article about my logo design process