Jan 13 2010

Gorgeous Typography Examples in Advertising Design


Typography, the art of arranging type, type design and modifying type glyphs, is often considered as a major part of promotional material and marketing. If you use typography properly, you can not meaningfully convey the message, but also strengthen the brand of your company.

Typography has always been very inspiring and nowadays many artists experiment with type treatments to achieve inspiring, unusual and beautiful results. So, without a further ado, let’s take a look at 50 tremendous print ads that use the power of typography to communicate with potential customers.

Typography Examples in Advertising Design

Complot Creativity School – Typography Course: H


PS2: Girlfriend, 1


Nike Italy


Hahn Nitzsche Recording Studios: Kaffee


A Journey to Zero: Integrated campaign


Toyota: Efficiency


New Honda Insight


Mitchell Eye Centre: Trash


Australia Post: Hug




US Preventive Medicine / The Prevention Plan: Shark


Harley Davidson Nightster: Horsemen


US Preventive Medicine / The Prevention Plan: Cobra


Orange: SMS


Everlast: Persevere


Aspirin: Headache, 2


Adobo Magazine: Sagmeister


Complot Creativity School – Typography Course: Y


Adobo Magazine: Droga


Brighton Language School: Espanol


Amazon: Rock


Khadims Shoes: Squirrel


Feltrinelli Publisher: Berlusconi’s bubble


Panasonic DVD Theater: Boom


PS2: Girlfriend, 2


United Nations Population Fund: Population day


Brighton Language School: Deutsch


Pak-n-stor: Bedrooms


Volkswagen Touareg: Sharks


Coalition to Stop the Use of Child Soldiers: England


Regaine: Thinner


Ben & Jerry’s: Universe


Stowe Mountain Resort: Searing red streaks


Amnesty International: Ted Bundy


Valenki Boots: Toes






Panasonic DVD Theater: Crash


Bert & Bud’s Vintage Coffins: Mellow


Volkswagen Touareg: Vultures










Skinny Cow


Coca Cola


Feltrinelli Editore / Richard Overy: War


You Don’t Have To Stay Inside The Lines


Pivot Boutique: Karma


About the Author

Aquil Akhter is a web graphic designer and has been working in this field for 8 years. He also runs the blog webdesigncore.com, which focuses on free web resources and inspiration for designers and developers.

Comments and Discussions
  • davidg, 13 January 2010


  • Dustin Kraft, 13 January 2010

    Looks like I’ll never spend money on a PlayStation again. Other examples are great, though. Thanks.

  • Xpiderz, 13 January 2010

    My vote for “Ben & Jerry’s” and “Australia Post: Hug” the ideas behind of them are really clever.

    Xpiderz Designs

  • mrmunchies, 13 January 2010


  • Wonderful stuff

    I have seen Typography in other websites but.. They are not even close to the Contents that provided by NOUPE.

    Its hard to choose the best from the list, According to our current Global Condition my Vote goes to “Coalition to Stop the Use of Child Soldiers: England”

    ….Pictures speak more than a 1000 words…..
    Noupe You ROCK…..

  • L.S., 13 January 2010

    great works!

  • Manny, 13 January 2010

    Beautiful type treatment! I love the creative and life of each piece.

  • Rebecca, 13 January 2010

    Some of those are very clever.

  • Nikunj Tamboli, 13 January 2010

    I Really Love Typography & this post is rally great

  • Matthew Aebersold, 13 January 2010

    Absolutely brilliant and inspiring. Thank you for this post.

  • Birgit, 13 January 2010

    some very nice examples here, lots of inspiration, thanks!

  • Gisele, 13 January 2010

    Pena que eles nao dizem qual fonte usaram…

  • Sérgio Soares, 13 January 2010

    Nice Collection.
    “How to fall into a war” – Stunning

  • $hekh@r d-Ziner, 13 January 2010

    all of above’s are gorgeous. awesome collections dude,

  • Lam Nguyen, 13 January 2010

    Awesome, the driving car texting is so great. Love them all!

  • Andris, 13 January 2010

    I do love the PS2 ads, but the Coke ad (You don’t have to stay inside the lines) is awesome!

  • Alice, 14 January 2010

    Amazing collection! I can’t really pick a favorite because they’re all great! Good job!

  • Alexandra Oliver, 14 January 2010

    Love it! Send me a material, i can publish it on my blog as well!

  • Carla, 14 January 2010

    eye candy!

  • Jordan Walker, 14 January 2010

    Good looking!

  • Robert Bringhurst, 14 January 2010

    Forgive me for pointing out that the vast majority of these ‘typography’ examples are actually calligraphic/lettering/type-as-image graphics. Not unrelated to typography of course, but not the same.

    • Kendal Richer, 09 February 2010

      Thank you!!! I was about to say the same thing!

  • Catherine Azzarello, 14 January 2010

    Wow! What an inspiring beginning to my day. Want to run out and get lots of clay to play with–the Nike Italy ad is so FUN.

    Can’t really choose a favorite, but especially loved the Australia Post: Hug ad and Brighton Language School.

    Pivot’s is so luscious (and with a killer logo) that I had to check out their site.

    Definitely bookmarking this collection! Thanks.

  • Eri Design, 14 January 2010

    Wow these examples are stunning, I will always keep this article in mind when working with typography.

  • David M, 14 January 2010

    Awesome, as always !

  • Arnel Siazon, 14 January 2010

    Inspiring collection!

  • ale, 14 January 2010

    maybe you’d like luca barcellona’s work for nike, you can see it here http://www.flickr.com/photos/luca-beanone-barcellona/3729344100/
    it’s missing from your collection ;)

  • kamna, 14 January 2010

    some really gud work….. i liked it

  • ne-web Design Newcastle, 15 January 2010

    If nothing else, these are great for inspiration purposes when I’m having one of my usual creative blocks. Thanks!

  • olis, 15 January 2010

    Great, perfect inspiration :)

  • Pusparaj, 15 January 2010

    Wow, Really Amazing.

  • Grace, 18 January 2010

    LOVE the PSP ones, and the Coke bottles…and the vultures and shark ones! :) Brilliant collections!

  • Freebyrd, 19 January 2010

    This is a fascinating and inspiring collection of images. It had my imagination taking off in all sorts of directions, thank you for posting these.

  • jeprie, 23 January 2010

    love them all

  • ArticlePlayground, 31 January 2010

    Stop by sometime and see us for good content for your site.

  • Laia, 09 February 2010

    Beautiful! These are very inspiring examples. Thanks for sharing!

  • Poonam savale, 10 February 2010

    its just tooo………gooooooood! i love typografy, beatiful work!!

  • Nikunj Tamboli, 04 March 2010

    I love typography & these is a kind of treat for me watching such an inspirational post

  • Raquel, 22 March 2010

    Inspiring examples! Thanks!

  • Web Design, 22 April 2010

    Great stuff they are pretty inspiring

  • Theraisa K, 18 June 2010

    Some of those are really good. Some are just overwhelming to the senses!

  • hugo the blue dough, 13 September 2010

    Beautiful! I’d like to share a great source for inspiration and if someone likes vintage poster, this is even more cool: http://www.posterplakat.com
    And also: http://www.internationalposter.com/country-primers/soviet-posters.aspx

  • charley, 04 October 2010

    i really like the australia post hug its creepy but at the same time amazing it must have took them ages to paint him

  • Mike Hortens, 25 November 2010

    I teach typography at Pratt Institute in NYC. I will show these samples to my class because it will show them more ways of using type. Thank you for this nice display of typographic design. Best, Mike Hortens

  • Evantinus Hadi, 14 January 2011

    I’m Indonesian.. mengagumkan… sangat kreatif, salut atas desain-desain di atas..
    thanks sudah mengenal orang2 yang kreatif seperti Anda..

  • karmaloop, 18 January 2011

    Have you thought about adding some relevant links to the article? I think it might enhance everyone’s understanding.

  • ad design, 06 April 2011

    Excellent collection you have put together here, some great creativity this has given me some real inspiration thanks for sharing.

  • shilpa, 11 April 2011

    leaves you with thoughts…. expressive churner of feelings!

  • zenab, 26 May 2011

    nice really inspiring one

  • kaushal, 24 June 2011

    All are awesome… but special votes goes to Richard Overy: War

  • Sorina, 17 July 2011

    nice work

  • Rafaela, 23 August 2011


  • Nickunj, 18 January 2012

    Very Nice…..

  • Keith D Mains, 01 April 2012

    The main thing that struck me about a vast majority of the examples was how difficult they are to actually read!

    I tent to check with my toddler to see how easy a text is to read to use it on the web as if my (presently) five year old can read something that is a good measure that others will be able to do so to. When working with artists, which I do daily, I use this test and refer to the test as the test of my little “Golden Measuring Rod”.

    I then tell the artists to use the same test too ensure they are not in effect putting in place stumbling blocks that make things difficult to read and slower to take in as well as being a cause of loss of attention and interest which in turn then reflects on their motivation towards education.

    But then I am pedantic like that!

  • SEO Newcastle, 25 August 2012

    A Journey to Zero: A definite favourite!

search form
image description image description