Gorgeous Typography Examples in Advertising Design

January 13th, 2010

Typography, the art of arranging type, type design and modifying type glyphs, is often considered as a major part of promotional material and marketing. If you use typography properly, you can not meaningfully convey the message, but also strengthen the brand of your company.

Typography has always been very inspiring and nowadays many artists experiment with type treatments to achieve inspiring, unusual and beautiful results. So, without a further ado, let’s take a look at 50 tremendous print ads that use the power of typography to communicate with potential customers.

Typography Examples in Advertising Design

Complot Creativity School – Typography Course: H


PS2: Girlfriend, 1


Nike Italy


Hahn Nitzsche Recording Studios: Kaffee


A Journey to Zero: Integrated campaign


Toyota: Efficiency


New Honda Insight


Mitchell Eye Centre: Trash


Australia Post: Hug




US Preventive Medicine / The Prevention Plan: Shark


Harley Davidson Nightster: Horsemen


US Preventive Medicine / The Prevention Plan: Cobra


Orange: SMS


Everlast: Persevere


Aspirin: Headache, 2


Adobo Magazine: Sagmeister


Complot Creativity School – Typography Course: Y


Adobo Magazine: Droga


Brighton Language School: Espanol


Amazon: Rock


Khadims Shoes: Squirrel


Feltrinelli Publisher: Berlusconi’s bubble


Panasonic DVD Theater: Boom


PS2: Girlfriend, 2


United Nations Population Fund: Population day


Brighton Language School: Deutsch


Pak-n-stor: Bedrooms


Volkswagen Touareg: Sharks


Coalition to Stop the Use of Child Soldiers: England


Regaine: Thinner


Ben & Jerry’s: Universe


Stowe Mountain Resort: Searing red streaks


Amnesty International: Ted Bundy


Valenki Boots: Toes






Panasonic DVD Theater: Crash


Bert & Bud’s Vintage Coffins: Mellow


Volkswagen Touareg: Vultures










Skinny Cow


Coca Cola


Feltrinelli Editore / Richard Overy: War


You Don’t Have To Stay Inside The Lines


Pivot Boutique: Karma


Aquil Akhter is a web graphic designer and has been working in this field for 8 years. He also runs the blog, which focuses on free web resources and inspiration for designers and developers.


55 comments for „Gorgeous Typography Examples in Advertising Design
  1. davidg on January 13th, 2010 at 6:34 am


  2. Dustin Kraft on January 13th, 2010 at 7:50 am

    Looks like I’ll never spend money on a PlayStation again. Other examples are great, though. Thanks.

  3. Xpiderz on January 13th, 2010 at 8:16 am

    My vote for “Ben & Jerry’s” and “Australia Post: Hug” the ideas behind of them are really clever.

    Xpiderz Designs

  4. mrmunchies on January 13th, 2010 at 8:28 am


  5. Latia.... I LOVE WEB DESIGN on January 13th, 2010 at 8:43 am

    Wonderful stuff

    I have seen Typography in other websites but.. They are not even close to the Contents that provided by NOUPE.

    Its hard to choose the best from the list, According to our current Global Condition my Vote goes to “Coalition to Stop the Use of Child Soldiers: England”

    ….Pictures speak more than a 1000 words…..
    Noupe You ROCK…..

  6. L.S. on January 13th, 2010 at 8:57 am

    great works!

  7. Manny on January 13th, 2010 at 9:05 am

    Beautiful type treatment! I love the creative and life of each piece.

  8. Rebecca on January 13th, 2010 at 10:10 am

    Some of those are very clever.

  9. Nikunj Tamboli on January 13th, 2010 at 11:39 am

    I Really Love Typography & this post is rally great

  10. Matthew Aebersold on January 13th, 2010 at 1:56 pm

    Absolutely brilliant and inspiring. Thank you for this post.

  11. Birgit on January 13th, 2010 at 2:55 pm

    some very nice examples here, lots of inspiration, thanks!

  12. Gisele on January 13th, 2010 at 4:58 pm

    Pena que eles nao dizem qual fonte usaram…

  13. Sérgio Soares on January 13th, 2010 at 5:22 pm

    Nice Collection.
    “How to fall into a war” – Stunning

  14. $hekh@r d-Ziner on January 13th, 2010 at 7:55 pm

    all of above’s are gorgeous. awesome collections dude,

  15. Lam Nguyen on January 13th, 2010 at 9:16 pm

    Awesome, the driving car texting is so great. Love them all!

  16. Andris on January 13th, 2010 at 11:23 pm

    I do love the PS2 ads, but the Coke ad (You don’t have to stay inside the lines) is awesome!

  17. Alice on January 14th, 2010 at 3:33 am

    Amazing collection! I can’t really pick a favorite because they’re all great! Good job!

  18. Alexandra Oliver on January 14th, 2010 at 4:41 am

    Love it! Send me a material, i can publish it on my blog as well!

  19. Carla on January 14th, 2010 at 5:47 am

    eye candy!

  20. Jordan Walker on January 14th, 2010 at 6:01 am

    Good looking!

  21. Robert Bringhurst on January 14th, 2010 at 7:44 am

    Forgive me for pointing out that the vast majority of these ‘typography’ examples are actually calligraphic/lettering/type-as-image graphics. Not unrelated to typography of course, but not the same.

    • Kendal Richer on February 9th, 2010 at 9:34 am

      Thank you!!! I was about to say the same thing!

  22. Catherine Azzarello on January 14th, 2010 at 7:53 am

    Wow! What an inspiring beginning to my day. Want to run out and get lots of clay to play with–the Nike Italy ad is so FUN.

    Can’t really choose a favorite, but especially loved the Australia Post: Hug ad and Brighton Language School.

    Pivot’s is so luscious (and with a killer logo) that I had to check out their site.

    Definitely bookmarking this collection! Thanks.

  23. Eri Design on January 14th, 2010 at 8:09 am

    Wow these examples are stunning, I will always keep this article in mind when working with typography.

  24. David M on January 14th, 2010 at 8:45 am

    Awesome, as always !

  25. Arnel Siazon on January 14th, 2010 at 1:39 pm

    Inspiring collection!

  26. ale on January 14th, 2010 at 3:15 pm

    maybe you’d like luca barcellona’s work for nike, you can see it here
    it’s missing from your collection ;)

  27. kamna on January 14th, 2010 at 11:34 pm

    some really gud work….. i liked it

  28. ne-web Design Newcastle on January 15th, 2010 at 1:35 am

    If nothing else, these are great for inspiration purposes when I’m having one of my usual creative blocks. Thanks!

  29. olis on January 15th, 2010 at 4:21 am

    Great, perfect inspiration :)

  30. Pusparaj on January 15th, 2010 at 3:19 pm

    Wow, Really Amazing.

  31. Grace on January 18th, 2010 at 1:39 pm

    LOVE the PSP ones, and the Coke bottles…and the vultures and shark ones! :) Brilliant collections!

  32. Freebyrd on January 19th, 2010 at 10:27 am

    This is a fascinating and inspiring collection of images. It had my imagination taking off in all sorts of directions, thank you for posting these.

  33. jeprie on January 23rd, 2010 at 7:23 am

    love them all

  34. ArticlePlayground on January 31st, 2010 at 6:35 am

    Stop by sometime and see us for good content for your site.

  35. Laia on February 9th, 2010 at 10:35 am

    Beautiful! These are very inspiring examples. Thanks for sharing!

  36. Poonam savale on February 10th, 2010 at 12:27 am

    its just tooo………gooooooood! i love typografy, beatiful work!!

  37. Nikunj Tamboli on March 4th, 2010 at 4:11 am

    I love typography & these is a kind of treat for me watching such an inspirational post

  38. Raquel on March 22nd, 2010 at 6:15 am

    Inspiring examples! Thanks!

  39. Web Design on April 22nd, 2010 at 10:24 am

    Great stuff they are pretty inspiring

  40. Theraisa K on June 18th, 2010 at 5:43 am

    Some of those are really good. Some are just overwhelming to the senses!

  41. hugo the blue dough on September 13th, 2010 at 1:35 am

    Beautiful! I’d like to share a great source for inspiration and if someone likes vintage poster, this is even more cool:
    And also:

  42. charley on October 4th, 2010 at 3:46 pm

    i really like the australia post hug its creepy but at the same time amazing it must have took them ages to paint him

  43. Mike Hortens on November 25th, 2010 at 4:12 am

    I teach typography at Pratt Institute in NYC. I will show these samples to my class because it will show them more ways of using type. Thank you for this nice display of typographic design. Best, Mike Hortens

  44. Evantinus Hadi on January 14th, 2011 at 7:54 am

    I’m Indonesian.. mengagumkan… sangat kreatif, salut atas desain-desain di atas..
    thanks sudah mengenal orang2 yang kreatif seperti Anda..

  45. karmaloop on January 18th, 2011 at 7:51 am

    Have you thought about adding some relevant links to the article? I think it might enhance everyone’s understanding.

  46. ad design on April 6th, 2011 at 11:43 am

    Excellent collection you have put together here, some great creativity this has given me some real inspiration thanks for sharing.

  47. shilpa on April 11th, 2011 at 11:04 am

    leaves you with thoughts…. expressive churner of feelings!

  48. zenab on May 26th, 2011 at 11:23 am

    nice really inspiring one

  49. kaushal on June 24th, 2011 at 2:12 pm

    All are awesome… but special votes goes to Richard Overy: War

  50. Sorina on July 17th, 2011 at 10:57 pm

    nice work

  51. Rafaela on August 23rd, 2011 at 1:23 pm


  52. Nickunj on January 18th, 2012 at 7:07 am

    Very Nice…..

  53. Keith D Mains on April 1st, 2012 at 1:47 am

    The main thing that struck me about a vast majority of the examples was how difficult they are to actually read!

    I tent to check with my toddler to see how easy a text is to read to use it on the web as if my (presently) five year old can read something that is a good measure that others will be able to do so to. When working with artists, which I do daily, I use this test and refer to the test as the test of my little “Golden Measuring Rod”.

    I then tell the artists to use the same test too ensure they are not in effect putting in place stumbling blocks that make things difficult to read and slower to take in as well as being a cause of loss of attention and interest which in turn then reflects on their motivation towards education.

    But then I am pedantic like that!

  54. SEO Newcastle on August 25th, 2012 at 11:47 pm

    A Journey to Zero: A definite favourite!