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THE magazine for webworkers and site owners
It looks like 2020 is going to be a watershed year in many ways. The pandemic, COVID-19, has disrupted life as we know it, and the road back to normal is going to be a long one. For ...
It can be easy to think of email marketing as this impenetrable thing that only someone with a lot of tech and marketing experience could attempt. There are good reasons to get involved ...
Email marketing is great for staying in touch with your existing customers and attracting new ones. Also, it’s a very effective method of selling your products. According to email ...
As we all know, SEO is a broad-spectrum umbrella term that is used to describe the measures taken to improve your website and help it to rank higher in search engine results for ...
Outreaching is still the first way some businesses approach customer acquisition. SEO, social media marketing, paid advertising, etc. could all do wonders but you have a huge budget and ...
Ahh, email marketing. It’s the oldest way to market your product. But has it also become old-fashioned? In this age of social media marketing and chatbots, the debate has heated ...
Video content is all over the internet! According to Cisco, by the year 2021, the online video content will make up around 80% of the global online traffic. However, even that ...
Mobile marketing is currently (boosting/rising) as one of the strongest directions of digital marketing. Smartphones are an inseparable part of people’s daily routine. This serves as an ...
WordPress is one of the most widely used tools on the internet. Initially, when the open-source project started, WordPress was mostly used for blogs. It is free and open-source for ...
Google receives 2 trillion searches per year. Out of these, 8% of searches are query/question-based, which roughly converts to a whopping 160 billion! 160 billion searches is a huge ...
YouTube is one of the biggest social media platforms, with over 2 billion monthly active users, second only to Facebook. Additionally, nearly 81% of 15-to-25-year-olds in the US use ...
Social media consists of 3.5 billion users, and the figure’s constantly rising. That’s a pretty sizable market for businesses to tap into. According to SproutSocial, the likes of ...
As an email marketer, your no. 1 goal is to boost your open rates and get people to click through that awesome content you create. While good copywriting techniques will help, there are ...
No business-to-consumer (B2C) company could survive —never mind thrive— without doing some kind of marketing. B2C marketing, which differs from business-to-business (B2B) marketing in ...
Lead generation is a critical step in the marketing process, but more important, it’s fundamental to business growth. In fact, a study by Marketo showed that companies with sound lead ...
Do you have a content-rich WordPress website that you believe will help boost your business profits? Developing a feature and content-rich website is definitely the first step, but you ...